Website design and illustrations for urban design studio, Urban Field.
My roles
UX design
Illustration
Graphic design
Team
Creative director
Design researcher
Timeline
June - December 2023
During my time at San Francisco design agency SuperWorks, I was part of a team to design a new brand identity, logo, and website for our client, Urban Field Studio.
My contributions
1. Collaboratively designed the client's Squarespace website, and created animations throughout the site.
2. Created a set of 20 illustrations as part of the branding package.
3. Designed 5 sets of business cards alongside my creative director.
4. Programmed extensively in CSS & HTML to achieve our brand consistency throughout the website.
We designed a horizontal-scrolling website with the client, which nods to their work in urban design and landscape architecture.
I created a set of 20 illustrations that communicate the client's brand identity. The illustrations focus on Urban Field's partners and the Bay Area's urban ecosystem, where the studio is based.
Following the launch of our client's new brand identity and website, I was selected to continue working with Urban Field to design 3 successful urban design proposals, as well as an InDesign template.
This project was an amazing opportunity to craft a unique brand identity for a creative firm. It was really rewarding to learn from and collaborate with my teammates, as well as convey our client's story and brand through illustrations and visual design.
Want to connect, collaborate, or just get coffee? ☕️
