Pausology Case Study

Background & problem

I was brought onto SuperWorks, a design agency, to offer UX design in an ideation-to-launch project. Our client was Pausology, an online community for menopause education and support. (Although they began as a loose idea with a different name!)

My role was to design and prototype a choose-your-own-adventure style menopause assessment website and create the layout and flow of an 18-module course book, accompanied by worksheets for each module. Over the course of the project, I also took on setting up Pausology's community platform via Mighty Networks, and built a toolkit for the client's social media content.

My contributions

Following our graphic designer's brand guidelines, I designed a choose-your-own-adventure style website for assessing which stage of menopause you're in. I also created the layout and flow of Pausology’s 18-module course and printable exercises.

Try the assessment!

In discussions of where and how to build the client's online community, I rose to the challenge and took on designing the platform on Mighty Networks, an online community builder. I fashioned the platform with courses, forums, events, group chats, and support pages.

I also created social media and email campaign templates, as well as provided post-launch support for the client.

Impacts

In the first 6 months of launch, Pausology gained over 150 purchases and over 1000 followers on Instagram.

Process

Design

Solution

Takeaways

Design

Information architecture

I worked alongside my creative director to design the architecture of Pausology's products.

User flow

We then created the user flow for the menopause assessment. I used this flow to design the menopause assessment.

Solution

Hormonal assessment website

I designed the hormonal stage assessment using Adobe XD, which was developed by our developer. Here are screens from the assessment.

Try the assessment!

Course book design

Following our graphic designer’s brand guidelines, I designed the layout and flow for the 18-module course, which was xx pages in total!

Worksheet design

I also designed the layouts of corresponding worksheets for each of the 18 modules. There were a total of 160 pages of worksheets!

Mighty Networks design

In discussions of where and how to build the client's online community, I rose to the challenge and took on designing the platform on Mighty Networks, an online community builder. I fashioned the platform with courses, forums, events, group chats, and support pages.

Social media template kit

Finally, I created templates for the client's social media, with a focus on Instagram post and reel templates.

Impacts

In the first 6 months of launch, Pausology gained over 150 purchases and over 1000 followers on Instagram.

Takeaways

This project was an extremely memorable learning experience. I was brought onto SuperWorks, the design agency in charge of this project, to offer UX design for the team. Over the course of the project, I took on wearing multiple hats, the largest of them being learning and building the Mighty Networks platform to hold the entirety of the client's offerings. In doing so, I helped both our team and and the client save significant time and budget required to outsource the work. I'm so grateful for the trust and guidance from the team!

Furthermore, I'm happy to report that I had continued working with the client to offer post-launch support, and am still working with SuperWorks to deliver thoughtfully crafted products!

Blurry team photo from the launch party 🎉

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Pausology

Background & problem

My contributions

Impacts

Process

Design

Information architecture

User flow

Solution

Hormonal assessment website

Course book design

Worksheet design

Mighty Networks design

Social media template kit

Impacts

Takeaways

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Hey you! 👋