Project Outcomes

Pausology beginnings

Once our project lead and client solidified the business direction, I assisted our researcher in analyzing research insights.

My early product pitch based on research insights:

Pausology is a hollistic education and support program that helps anyone with ovaries prepare for and navigate through peri/menopause. Through self-paced video modules and community resources, people can feel supported and empowered throughout their hormonal change experience. 

I then created some early descriptors from the research insights.

Target audience descriptors:

• People with ovaries who are in their early stages of hormonal change (late reproductive years through perimenopause).
  
• People who primarily consume media through Facebook, television, Instagram, and Twitter.
  
• People who primarily seek out health and hormonal change information online and through primary care providers. 

Product descriptors:

• The product offers holistic education and support, with an emphasis on how to prepare in advance for the hormonal change experience.
  
• The educational modules should focus on managing symptoms, learning the physiology behind these symptoms, and helping advise users on whether hormonal therapy is right for them. The product can also offer overall health guidance, such as heart and bone health.
  
• The modules primarily cover comprehensive topics but should allow users to be selective about specific topics that interest them.
• Each course should be easily completed within 2-3 hours, and should not exceed 5 hours. A shorter completion time will make the course feel more approachable.

Business descriptors:

• Younger audiences (~45 and below) are more likely to pay a higher price for the course than older audiences (~45 and above).
  
• The product can partner with healthcare providers in the future to expand reach and bolster credibility.
  

Building the product

Using Adobe XD, I designed the hormonal stage assessment and delivered it to our developer. You can use the assessment below!

Hormonal stage assessment design

Following our graphic designer’s style guide, I designed the layout for the 18-module course, including printable exercises corresponding to each module.

Course book design

Print-out worksheets design

We had also considered outsourcing the development of a Mighty Networks community, but I  was given an opportunity to try to learn and build the software myself to help my team save time, and the client save outsourcing costs. I’m grateful for my team and the client’s trust and was able to build the entire Mighty Networks system and implement all of Pausology’s products into the virtual hub and forum.

Mighty Networks community design